After a normal salaryman named 竜 (Ryū) ends his shift at a food stall, he suddenly finds himself transported to a mysterious forest in another world! Upon checking his status screen, he discovers he has acquired the unique skill “屋台” (Food Stall) — a food-creation ability that lets him materialize earth food ingredients. Using this unique skill and the stall he brought with him, Ryū decides to leap into a world of commerce and adventure: he establishes his own trading company (商会) in the fantasy world!

Along the way, he hires employees, helps villagers, gets invited to nobles’ parties, and faces all kinds of business-building challenges. With the blend of culinary skill, economy growth, and exploration, this is a fantasy isekai slow-life + economic management story where food becomes the key to success in an alternate world.